Newsrooms in the future are going to
be different. This simple premise sums up the need for the
Ifra Newsplex at the University of South Carolina and explains
Newsplex was built to help news organizations
adapt to a future in which people acquire news and information
in different formats and across platforms. It is a laboratory
where new techniques and technologies are evaluated.
a training facility used by some of the leading news organizations
in the world. It is a classroom and meeting point for academic
The mission of Newsplex is to help
news organizations and strategic communicators better understand
and serve their various audiences and constituencies.
the opening of Newsplex in 2002, Ifra produced this
video, which shows how a news organization in the
future might cover a problem in air traffic control.
the video is approaching ten years old, its vision
of a newsroom that focuses on stories has stood the
test of time.
Tomorrow's News Today has
been seen all over the world. You can even find a version
of it on YouTube in Portuguese!