Newspapers Go Mobile to compete with TV

By L. Christopher Carol

The Seybold Report

Backpack journalism has recently gained a new contender. The Star Car, a joint project of Ifra and the Shelby Star, helps the North Carolina newspaper to cover breaking news fast enough to successfully compete with the immediacy that makes television's live coverage so compelling. "At a difficult time in the newspaper industry, I don't think the realization has quite sunk in that we can compete with TV on the Web on our terms. The Star Car is one way to do this," said Randy Covington, director of the Ifra Newsplex at the University of South Carolina.

To read more of this article and The Seybold Report, Click Here.